It’s been just over 7 weeks since we launched our #urbanism campaign, calling on Tumblr users to tag and reblog the very best content related to urbanism.
So why did we do it?
Over 50% of the world’s population lives in cities. By 2050, this is widely expected to reach 70%. Cities are undergoing unprecedented change and urbanism is one of the most crucial issues of our time. More activity on the #urbanism tag means more eyes on this important issue. And enough activity means #urbanism could reach Featured Tag status, landing in the dashboards of Tumblr users all over the world. Not just the #urbanism geeks.
In the last 7 weeks we’ve been curating the tag ourselves, sharing 50 posts that we think are the best on the #urbanism tag. We’re going to keep doing this, and we’re aiming to make This Big City the best place on Tumblr for urbanism content.
In the meantime, keep using the tag! #urbanism matters!